Dear fellow AfriPreneur,
I am sure you can relate to this.
Another invitation to a conference about Africa, another investment summit and uh I forget another FinTech event invitation.
You know exactly what I mean, right?
Unfortunately, I have experienced it many times – especially before COVID. I even paid for some of these events, can you believe it 😳
Why did I do that ❓
I was hoping to get clients, make meaningful connections and learn something.
Has it worked ❓
Well partially 😏
Would I do it again❓
Big NOPE
Here’s what I recommend for anyone building or expanding their company in African markets.
Don’t attend many events, network instead 💡
This is how I do it:
✅ I create a list of things that I am in need of (e.g. industry expertise, access to capital, location etc)
✅ I research where best I can find such people (mostly online)
✅ I start researching which person fits my search criteria
✅ Once I found someone I try to seek an introduction through a mutual connection. This approach is most effective, as direct referrals often lead to stronger relationships
✅ I start engaging the person – IMPORTANT – don’t sell in your first discussions, focus on getting to know the person
Certainly if we think about platforms such as LinkedIn I could add a few more steps. One would certainly be to be commenting on someone’s post (provided they are active) or checking in after some time.
This method really transformed my personal network.
What is important to realise though is that only because you spoke to someone once or sent an email, you are not part of the other persons network. You are simply a connection, if at all.
A good network takes several ‘touch points’ to develop.
Think about it this way, if a random number calls you says ‘Hi, this is Holger’ … you’d likely be left wondering who they are.
Meaning, your aim is form a network that knows who you are.
Let’s network more and spend less time on conferences.
Worked for me 😎
Keep me updated on your progress… and don’t forget…
Your Network is Your Net Worth
P.S.: Let me know what challenges you are facing. Drop me an email and we can chat.
In case you want to start investing and growing your business in Africa immediately…
Here are 4 ways I can support your growth in Africa.
1.Join the AfriPreneur self-paced online courses! With over 15 years of experience in doing business in Africa, I’ll guide you on how to successfully invest and grow your business across the continent.
2. Join my upcoming live session on LinkedIn! We’ll explore real business cases and get hands-on insights on how to thrive in African markets. Let’s roll up our sleeves and learn together!
3. Sponsor the AfriPreneur Weekly! and promote your business to Africa’s most promising entrepreneurs and businesses!
4. Let’s share an espresso! By the time we get to the bottom of our espresso you’ll discover how I can help you invest and grow your business in Africa!
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